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How to break into the video game industry through UI Design (Frequently Asked Questions made by a gamedev)

How to break into the video game industry through UI Design (Frequently Asked Questions made by a gamedev)

My Game UI UX Design portfolio in the early 2000s (when I was working for Electronic Arts & iD Software), made in Flash - or - what you can get away with when there are no standards

Oh hello there, you big beautiful nerd, you! My name is John Burnett, a 20-year UI UX Designer, Art Director and 1-on-1 remote Mentor in the video game industry. One of the most common questions students ask me is how to start a career in video game UI UX Design. In this age of wanting to give back generously, I figured I’d take my notes from my bootcamp and compile a quick guide and a few shorthand rules for all of you with Hoop Dreams™. I’ve also taken the liberty of editing those notes into a Q & A format for easy reading.

Game Portfolio Design, Structure and Standards

Q: What’s the bare minimum I need to start applying as a game UI UX Designer?
A: The 3 keys to the kingdom are: Marketable Projects, A Portfolio to showcase those Projects, and a Resume.
Marketable Projects are the obvious must-haves to start applying, and their quality and relevancy will be the overriding factor in folding you in. Notice I said marketable: tonally and artistically relevant to The Company you’re applying to. We’ll talk about that a little later.
You’ll also need a way to showcase your designs to The Company. A website all your own is an expense, to be sure, but it’s also an incredible platform for any modern Designer to build upon… if your bank account allows. If not, there are cheap and free work arounds.
A Resume is an ancient holdover from the Old World, used to progress through online applications (barely more than a truckstop bathroom key at this point).

Q: How big should I make my game UI UX Portfolio?
A: I always recommend 6-12 pieces with 4-6 media apiece; media meaning a potpourri of final art, icon arrays, sketches, wireframes, video - anything that enshrines your designs and provides authentic proof of a process. I also recommend a paragraph or two for project details and a sentence for project duties (conceptualization, wireframing, iconography, art assets, implementation through Unity/Unreal/Scaleform, etc.).
If this all sounds remarkably lean (but muh War & Peace-long case studies!) it’s supposed to be. Think about it from our perspective: no Art Director is there to hire a writer, and we’ll leapfrog to your images out of necessity or frustration; and you’d better design around the former to stave-off the latter. The dirty truth is most Art Directors have made up their minds about your skills by the time your website loads. No need to belabor the point.

Q: I don’t have a website and I can’t afford one, where can I put my portfolio for free?
A: [Radio static] *

Q: Will non-game related Projects hurt my chances at a game Company?
A: Just make sure there is enough variety in your portfolio for a team to make a judgement call on your shapeshifting abilities. My portfolio that got me into Midway Games was more about the presentation of my Projects, less the Projects themselves, but it worked. My Portfolio that got me into EA and id Software was much more elaborate and stylized, but still showcased a menagerie of work, not just game art - and that seemed to work too.
Irrelevancy won’t hurt their opinion of you, because the idea of your chances being bent by tangential work don’t really exist. You can make a Lovecraftian portfolio that screams, “I’m unhirable, ahhh!” - absolutely. But you can also do everything right and still not get the call. My little Loves, that’s called life.
The truth is that a game company will hire you for one of two reasons. Either your work is hauntingly similar to the project they’re working on now - or they’re looking for a strong generalist with a kaleidoscopic body of work. That being said, your ability to work print, corporate design and websites is incidental to your ability to create game wireframes, game artwork, and implement in a popular engine. Or simply put, make sure the beer you’re pouring isn’t all foam.

Applying and Interviewing

Q: What does the UI UX Design interview process at a Game Company look like?
A: Abandon all Hope, ye who enter here. There are 4 Gates before the burning Hells: The Frontliner, The Art Director, The Test and finally The Team.
The Frontliner can be any number of people: a recruiter, associate producer, outsource manager - their job is to vet if you’re crazy or a liar at a very early stage, as well as field details like salary expectations (you do have an answer for this, right?).
The Second Harrowing is the dread Art Director who will ask you far more salient questions - mostly about process and past experiences. These are generally soft-ball questions, as most game Art Directors do not specialize in UI UX Design. Unless your process is ruinously stupid, you’re likely off to the next round because it’s the only part that counts in the eyes of The Company: The Test.
The Third Labor is the bane of all creatives great and small: the Art Test. Art Tests come in a rainbow-variety of forms and intensities. My Art Test for id Software was a week long and I got marauded by the flu by day 2. Got food poisoning during the interview, too - the point is, love it or loathe it, the Art Test is yet another potent way to vet if you’re crazy or a liar... and to see if your portfolio pieces are actually yours.
If you ice out anywhere, it will be after the Art Test.
The Fourth and Final Hell is… really perfunctory, to be honest. The last thing you’ll do is talk to the game team (or the small Strike Force you’ll be a part of). This is mostly to see if you and the team can acclimate for 30 minutes without somebody getting… oh, let’s call it political.
Barring sudden-onset Tourette's, if you’re meeting with the team, it’s nothing but daylight between you and gainful nerdployment. (Though I do personally have a 1st-hand account of one gentleman who accepted a game job offer, quit our Company, moved out of his apartment and had the new Company immediately dissolve the position while the ink was still fresh and it STILL makes me laugh.)

Q: I’m SUPER new to game UI UX Design, what should I say for my salary range and expectations?
A: [garbled text] *

Q: It’s been a few days since I applied. How long should I wait before I move on?
A: A week and some change. Game companies are flooded with applications all the time, the majority of which are of a… burgeoning... level of talent. When a Company receives a prospect even remotely qualified, they’ll move on it. Far too much money is at stake to wait for a Super-duper Senior when a whatever-level Designer will do.
Oh, and when a Company lists the job as remote-friendly but they want you to move eventually? That means they’re only hiring local. It’s a bold-ass, brazen-ass lie. Feel free to prove me wrong.
For your own sanity, you should gently ping The Company on the status of your application, if only to get a definitive no and move on psychologically. But if they want you, they won’t let a little thing like five workdays stop them.

Q: Where are the best places to look for contract or full time game UI UX jobs, especially remotely?
A: [ Level Nine Keycard Required ] *

Q: I’m not even making it into the first round of talks with a Company! What am I doing wrong?
A: Not going to lie to you, and I say this with all the gentle R&B-style love in the world: it’s all your ugly-ass projects; they ugly! It’s the first immediate thing that disengages an Art Director. Now, as soul-crushing as that is to hear, there are a few subtle differences between all-ugly and mostly-ugly.
First, is your work modern? Can I see a blending of trends and modular improvements Industry-wide in your work? Do you know concepts like Masonry Menus, Faux-mouse interactions, and opt-in information design? Are you throwing bizarre web 1.0 photoshop filters over panels and adding glows everywhere? You don’t have to be as breathtakingly polished as the screens you drool over on Pinterest, but you know... act like you belong.
Secondly, are you secretly showcasing that you’re actually a terrible engineer? An Art Director might not have an encyclopedic knowledge of what makes UX work, but they will have a jaw-dropping knowledge of technical game development. If they’re reminded of something functionally wrong, confusing, or in error (no button prompts, no back buttons, no highlight states, etc.) it sends a clear message you’ve only been making Portfolio pieces and have no practical follow-through worth risking a project on.
Lastly, the medium is the message. You are a part of a truly bizarre field where the presentation of information is slightly more important than the data itself. If you were a fashion designer, you better believe you wouldn’t rock acid wash jeans and an Nvidia shirt when applying to Banana Republic (apropos of nothing, my work portfolio shows nothing but blank thumbnails right now).
As a UI UX Designer in games, how you present yourself is a reflection of how you’ll present “their baby”. In this way, your Portfolio is the hidden, last Project, and, paradoxically, the first impression they will ever glimpse of you.

Networking, Skills and Growth

Q: How should I network as a very Junior UI UX designer for games?
A: Slowly. Networking is gardening: exceptionally few initial results with lots of maintenance which eventually blossoms into a plentiful harvest (that makes the initial investment finally worth it). The goal isn’t to amass the greatest numbers of followers, likes or resends. The goal is to be in front of a few people who will open doors, build bridges and otherwise sculpt the future with you.
An easy win for a new Designer is to network with other new Designers at around your skill level. You should also have treehouse-like interactions with other Creatives vying for the game industry but not in your specific field: concept, 3D, props, etc. Working on amateur projects with a real (albeit amateur) team is an amazing way to learn on-the-job skills and to imprint yourself on soon-to-be besties. Eventually your contacts will rise through the ranks, and one of them will take the rest of their friends with them on their meteoric rise. You should be that friend, if you can not flatly be that meteoric riser yourself.

Q: My Game Resume is super lean because I haven’t done any game-related work. What do I do?
A: [ There was a Hole Here ] *

Q: Should I have a LinkedIn Profile?
A: Oh my fu- YES! 3 of the 4 in-house jobs I’ve had (EA, id Software, Glu Mobile) were all the result of some wayfaring You-Aint-Never-Had-A-Friend-Like-Me Recruiter on LinkedIn. Those were just the job offers that I took, there were dozens more because game UI UX Designers are ludicrously difficult to recruit. If you make it into the Industry, you are staffed like a unicorn; a triple-horned albino unicorn if you can evolve into a Senior. Why make it harder for people to give you a new job title and a 25% raise? In the words of the poet-laureate Tim Heidecker, “Psst… it’s free real estate.”

Q: What’s the best way to boost my skills while I wait?
A: Make tons of personal projects. This is the method I used to build up my skills and portfolio, back in the 2000’s when we thought you had to save the life of a game designer to become one. Deconstruct okay-ish game screens you know and redesign them slightly better (or at least functionally different). Take an intellectual property that has no game and try to make one, capturing its mood and tone. Grab Unity or Unreal and learn implementation at the same time. Blog about your experiences - see one, do one, teach one. No matter what, just refuse to sit still and your skills will rise ambiently. Having them rise exponentially is… trickier (see: Mentorship below).

Q: What books can I read to improve my UI UX skills specifically for game design?
A: Nothing! Not a god-damn thing! There’s virtually nothing out there by way of standards, practices or process for formal video game interface design (aside from the material I’m writing since very few are volunteering). Naturally, there are resources on generic, over-the-counter UI UX Design for apps and websites. But those are blunted, padded affairs compared to the zero-point-of-failure lethality of video game development.
In fact, I would argue vanilla UI UX Design is like flying a cargo plane. Game UI UX is like flying an F-14 Tomcat. Maverick could definitely fly a cargo plane and keep it steady for hours. I seriously doubt a cargo plane pilot could hop into an F-14 and somehow just make it happen. Some skills translate - but not nearly enough to make you competitive, and definitely not enough to get your ass into Top Gun.
Game UI UX Design is its own intense, unique thing. You absolutely must treat it as such.

Q: What classes can I take to improve my skills?
A: I haven’t taken any personally, and as such, I can’t in good conscience vouch for them. All my training is either self-taught or on-the-job… and that totally worked for me.
That being said, your time would be infinitely better spent with 1-on-1 over-the-shoulder mentorship than with something cold and distant - especially these days. Nobody is working under ideal circumstances anymore so, dear God, don’t go out in the middle of the eel-infested waters and try to do this alone. Get a damn swim-partner.

Q: What kind of 1-on1 Mentorships can I take to improve my UI UX game design skills
A: Okay now we’re talking. I broke into the game’s Industry through focus, commitment and sheer (lucking) will. But I would have much rather flourished with a warm and nurturing guide by my side. I would’ve adored some tapestry of, “No, not that red, try the maroon - it doesn’t clash with the navy background. Why not get rid of those three buttons on the side and fit them under one menu button? Your font has these razor thin lines, see? That’s going to disappear on mobile - big mistake.”
Frankly, that would’ve been amazing.
So I highly recommend, in the absence of any real material on the subject, to learn from the people who are internalizing and redefining those materials every day. Grab a mentor and commit to a few months of lightspeed study. Come with project ideas, Industry questions and what you consider your own weaknesses. Independent mentors (cough cough) tend to be better in quality since they’re working professionals teaching practical skills for the love of the game, but larger mentorship programs (Springboard, IDF, RookieUp, etc.) are also chocked full of warm, generous people, too.
In the end, your Time is the only resource you will never, ever get back. A Mentorship, at its core, is a DeLorean.

Thank you so much for making it this far in what hopefully hit the balance between a Cracked.com article and a TED talk. Like I said up top, nobody’s been writing about any of these things recently, so I’m doing my best. If you have a subject on the Industry you’d like to know more about, let me know. Love to hear what you all think. Stay safe and stay inspired.
-John “The Wingless” Burnett

* You didn’t think it was going to be that easy, did you?
- You know… for a second there? Yeah, I kinda did.
* Silly Rabbit…
-~~~~* Tricks are for kids.
submitted by TheWingless1 to UI_Design

How to optimize your Shopify website to convert better

Hi all, we published a site on how to optimize a Shopify store on our CustomerVox blog - https://www.customervox.com/ecommerce-blog/ultimate-shopify-conversion-optimization-guide-and-how-customervox-can-help. We hope you find the article useful and would love your thoughts on it. Read the article below:
Keeping up with an online store can be tricky. Luckily, Shopify is an ecommerce platform that makes it easy for you to set up, use, customize, and maintain an online store. With Shopify, you don’t need advanced technical knowledge to start selling your products online.
While Shopify will tackle the technicalities of the online store, marketing and addressing your target audience is still up to you.
In this guide, we’ll take a deep dive into how to optimize your Shopify store from top to bottom.

The funnel

First things first: Let’s discuss the flow of how a visitor turns into a customer.
The funnel is a visual representation of a typical shopping journey. It displays the steps in purchase in ever narrowing steps, noting the fact that not all prospects who enter the funnel necessarily end up buying anything from the website.
The funnel is visually represented like this - https://uploads-ssl.webflow.com/5e7f5c3d957e0a03fc285ae4/5f8c81e0d61003586bb485a8_zXkYN80TjWHL5B1Y3L_o5w0StBvNpklrLuW4YafcIZ9CSpyN6LMI_E0UuB-DwiHodW1DprW-6xchDdG37byQjx57zTvrclZaYnnZHebArJcEHoXzHotDbDZUsYIOEO0lJVJbyzfO.png
Representation of the funnel
The funnel is the place that offers the greatest opportunities to optimize a website conversion process. On the Shopify platform, a funnel process starts when a visitor adds a product to the cart. From there, the prospect then advances through the funnel, providing shipping and billing information.
Each of these steps is bound to have a fair amount of dropout. To improve the performance of the store, your aim is to reduce the dropout (also known as friction) within each step, resulting in more and more people completing the process. This is usually done by using a bottom-up approach, optimizing lower portions of the funnel first.
The reason to use a bottom-up approach is because the improvement lower down the funnel results in an immediate increase in revenue, while also solving the problems prospects from upper part of the funnel will encounter too.
In CustomerVox we chose to present the funnel through a customer lifecycle perspective:
CustomerVox representation of the funnel through a customer lifecycle journey perspective
The number of customers in each stage decreases from left to right. The lifecycle is like a funnel, except the goal is to keep customers in the ACTIVE stage rather than through the end of the funnel.
The Shopify platform offers customization of every part of the checkout process, so let’s start with the shopping cart.

Optimizing the shopping cart

The shopping cart in Shopify can be fully customized. That means you can add product details, include form field for discounts, and more. You can also add a ‘continue shopping’ link so your customers can add other products to their cart before checking out, which helps increase average order value via cross-sells or upsells.
Among other useful options, you can add shipping cost calculator or alert shoppers to items that are dwindling in stock to create a sense of urgency.

Shipping information

Your shipping information lets you find out where you’ll need to ship your buyer’s items. By simplifying and streamlining form fields here, you increase likelihood that more of your prospects will complete them and purchase a product from you.
Shopify offers a complete customization of shopping forms, meaning you can designate fields as required, optional, and hidden. Required fields should be reserved only for absolutely critical information, without which the product cannot be shipped to the customer.
Shopify also natively supports Google Autocomplete, a feature that fills the form data automatically, reducing the amount of time and effort your prospect needs to put in.

Billing information

The billing portion of the checkout process is all about getting your customer to pay for the items they’ve selected and complete the conversion process.
Paying is the step in the funnel that creates the most friction (and requires the most trust from your customers.) The key to preventing this fear and friction is to make them trust you. Trust is improved through the use of various security badges as well as testimonials, a money-back guarantee, and a solid return policy.
You should also think about your payment options. By increasing the number of different methods of payment you accept and allowing customers to login as guest (not requiring login at all), you can easily boost conversions in the payment stage of the funnel. Consider adding newer payment methods (like mobile wallets) to make checkout ultra-fast and painless.

The ideal structure of an ecommerce website

Nailing website structure is essential for a successful ecommerce store. Studies have shown that to get your audience to interact with your website, you need to convey your purpose in less than five seconds of initial exposure. This means your message and format need to be extremely clear from the get-go, or visitors will navigate away without ever interacting with your website.

Visual design

To create an appealing and reliable image for your brand, the visual design should be consistent throughout your website. You can accomplish this by using the same basic design or template for each page you create and an overall theme.
Consistency in design has two major benefits:
First, it’s just easier to use. Users will become familiar with your layout and know where they can look for things—product categories, links, additional information, and so on. The easier your site is for users to navigate, the more likely they are to come back.
Second, consistency shows that the website has been carefully planned out and that there’s a legitimate organization behind it.
While we might think a unique design would be more memorable, research has shown that visitors prefer website layouts they’re familiar with. Think about the setup of a supermarket chain—they’re often using the exact same floor plan in different locations. When you walk into a grocery store you’ve never been in, you can usually count on a couple of things: Similar products will be grouped together, and each aisle will have a sign that tells you just what’s in it.
When people are using your website, the same principles should apply. It’s better to use what is frequently referred to as ‘a prototypical design’ than to try to be too unique in your layout. Users will find your unique content a lot more easily (and be more likely to become a customer) if they don’t get lost along the way.
Peep Laja, founder of ConversionXL, says there are eight main design principles you should pay attention to for an effective ecommerce web design:
  1. Visual Hierarchy: Pay attention to what your eye is drawn to first on your website
  2. Proportion: Principles like the Golden Ratio and Fibonacci Sequence draw the eye and make layouts more interesting to look at
  3. Hicks Law: The more options presented on your website, the more difficult it will be to use
  4. Fitts Law: An object is easier to select if it’s bigger, like a button
  5. Rule of Thirds: To make an image more interesting, align objects with the lines that would divide it into thirds vertically and horizontally
  6. Gestalt design: The human eye tends to see an object as a whole before its individual parts
  7. Clean design: Avoid overloading your users with information by using white space to break up graphics and words
  8. Occam’s razor: The simplest solution is usually the best.
If you design your website with these principles in mind, your users will know exactly where to look for what they need. You can make sure your website is interesting to look at and your message is clear, holding users’ attention and hopefully guiding them smoothly through the purchasing process.

Homepage Optimization

Templates help guide you to create a logically organized, easy to navigate site. Let’s quickly walk through a few different elements of what you’ll find in a template and see how you can optimize each different aspect, starting with the homepage.
A typical homepage on a Shopify store can include various features, depending on your purpose.
A header usually contains a brand logo and some basic information about your store (like contact information, your story, or maybe your company mission), but you can tailor it to fit the unique needs of your business.
The top of the homepage (header) is typically used for a brand logo
Once you’ve created the visual identity of your store, you need to tell your customers what you do. Most stores use a hero image and a unique value proposition to indicate the service they provide or products they sell. You can use theme customization tools to edit the header and hero image to fit your message.
Here you can change the hero image and headline to something that fits your brand
Be sure to take into account the types of devices your visitors might be using to view your site. You can use Google Analytics to find out the most popular screen sizes and resolutions your visitors use, and from there, you can make sure your site template displays correctly for those types of devices.

Informational content

The informational content of a website is where your individual brand will shine. The way you present your company, your products and your offer to users is what establishes the difference between you and your competitors. Here you need to offer the most relevant and clear information to users so they choose you over other options.
Research has found consumers buy products from websites that offer them the clearest and most relevant information most conveniently. They’re not shopping online to work for information—your job is to make your offer easy for them to identify and understand.
Informational content on your website consists of several layers—information about you (your company, business), information about your products and general content with useful information. While the role of the first two layers is to establish trust in your business, the role of the third layer is to create a connection between your customers and your brand.
By providing content your customers find interesting, in line with their lifestyle or likable, you can establish a connection with them on more grounds than just the immediate use of your products. Content helps visitors identify with your company on more than one level.
You can present the informational content of your website on different pages, each serving a specific purpose in the visitor’s interaction with your website, and helping them navigate the site overall.

Main pages of your store


A homepage is usually the first part of the website your customers see. The homepage should convey what the website is, who is behind it, what you sell and how is that relevant to potential customers. It should also be designed in a professional way to assure customers that you are able to deliver on the promises you make.
The homepage should enable a prospect to find out more about you and your company at a glance, find out what products you offer and get a notion how using the products can benefit them. Outline the main message of the company, images of products and of course, links to your about page, shopping area and other content, such as blog, community or similar.
A homepage of one of the shops using Shopify
Typically, a homepage has several sections:
A top menu, allowing easy access to various areas of the website, such as shop, blog, about etc.
A headline with an explanation of what the site is about—in effect a value prop, telling customers what you are offering
An image with a strong association to the item you are selling—a hero image
A most popular or recommended products, so your prospects do not need to go any further away from your homepage to find what they need
Usually, the bottom part of the homepage is reserved for links to ‘About Us’ pages, contact information and similar miscellaneous info
Baymard Institute has conducted a study of the current state of user interface and find out that 40% of ecommerce websites have a mediocre or poorly performing homepage. They used three sites as an example of state of the art homepage - Walmart, Home Depot and Sephora. Those three sites have managed to fulfill all of the guidelines set by Baymard Institute.

About page

A page explaining who you are, how you do business and why you’re here is an indispensable part of your website. An ‘About” page helps reassure customers there’s a real and legitimate organization operating your site. Although the term ‘About’ page implies that it’s there for you, it’s really about your users.
Your ‘About’ page should present a human face to your customers and show them why you’re passionate about what you do for them.
The About page on the Minimelanie ecommerce store
Be sure to incorporate videos and pictures to create a more visual connection with customers. Showing images of your location, product, and employees, for example, can help would-be customers connect with you on a more personal level. Don’t be afraid to show life behind the scenes at your business.
You can add an ‘About’ page by using a customizable theme and adding sections.
You can add text, images or videos using custom content
Note: Don’t forget to update your site from time to time. This isn’t a one-and-done process. Adding new/updated information about your business helps keep things fresh and interesting. Plus: If your about page contains information that’s incorrect or outdated, it could affect your credibility (or confuse people.)
Next, let’s look at product category pages.

Product category pages

You probably have many different products available on your site—but does that make your site tough to navigate? Sometimes the sheer number of options can be overwhelming to customers.
Research shows the more options site visitors have, the harder it is for them to choose what to buy. This phenomenon is known as the Paradox of Choice...and it can result in customers not buying anything at all.
That’s why product category pages are an important part of your ecommerce site. They serve the same role as shelves in a supermarket: Helping to organize your products so customers can easily find what they’re interested in.
Product category pages can be easily added in Shopify
Shopify themes offer an easy way to create product category and subcategory pages, called collections. Having different collections improves the overall user experience by allowing shoppers to sort products by criteria (like price, product type, etc.)
Product categories on Botanic Organic shop
You can also enable a description of the product that pops up when a visitor hovers over an item. This helps customers get information quickly (and without leaving the main category page.)
Another important item to remember in creating category pages is filtering. With filters, prospects have the ability to see only the products that fit their criteria. Filtering is important if you offer a wide variety of products across multiple categories.
Shopify allows you to let visitors browse your products by tags (which are words specific to a group of products.) For example: If you sell clothes and have multiple items, you can enable tags that let shoppers filter products by color, make, material, etc.

Product pages

So what about product pages themselves?
A product page is a page directly tied to an individual product. On your product page, you should showcase your product and provide a view of the product that’s as close as possible to actually holding it in their hands. The goal is to bridge the gap of physical disconnect between the product and prospect.
Using a product page editor you can add elements to your product page
To achieve this, you need to use multiple images and/or videos to show the product from every angle (and in every option available.) Images should be dynamic and reflect any choice a prospect may make in customizing their product, like color, size, etc. If you provide a video of a product, it’s best to showcase the product in use to provide visual context.
Your product page also needs to contain tailored copy to describe the product and its specifications. On Shopify, you can customize multiple product pages at once within your theme, such as captions, labels, quantity selector, color selector, etc.
An example of a product page on a Shopify store

‘Contact’ page

While the ‘About’ page tells your story, your contact page allows prospects to get in contact with you. By providing prospects with a way to reach you, you further increase the trust in your store and create an “open door” for customers with questions or concerns. Most websites use a simple form where a prospect can provide an email address and state his or her question.
DODOcase, an ecommerce store selling custom designed cases includes their geolocation
In addition to adding phone and emails as contacts, DODOcase features a geolocation of their facilities on a Google Map. The ability to locate the company in the real world increasess trust and helps convince customers that they are dealing with a real, legitimate company.
If you’re going to have a ‘Contact us’ page, make sure you address and respond to all the questions and feedback received through it within 24 hours maximum. If a visitor has to wait longer than a day to hear back from you, they’re probably going to look elsewhere to buy.
Another way to enable your prospects to contact you in a more immediate way is to have a chat feature enabled that lets your customers talk to a team member in real time. Keep in mind, however, this feature is not part of the Shopify platform and therefore you must use a third party chat feature, like Tidio. Research from Kissmetrics points to the studies that show having a chat feature on your website can improve conversions by as much as 4-8x.
Your homepage, about page, product and product category pages and finally contact page all represent the main areas of a website. All of these elements work together to get your prospects into the conversion funnel (and to eventually purchase your product.)
Before we examine how you can improve these pages, let’s next examine how your prospects go about shopping on your store and explore the funnel in more detail.


When you start an online shop, you may have a good idea of how you would want it to look like. You take care in designing elements, setting up the funnel, photoshopping images and jazzing up the copy. But, do you think you will get it right the first time?
The answer is almost certainly no. Shopify platform makes it very easy to make a well designed ecommerce store and no doubt with some effort, you will make a good site and generate decent revenue. However, regardless of everything, there will always be place to improve. By applying CRO methodology, you can make your site better and increase its revenue by understanding what you can make better and how.
The key is to understand the behavior and preferences of your customers and to make their shopping experience as smooth as possible. Improving your website not only makes new customers more likely to convert, it also makes existing customers more likely to return.
Platforms such as Shopify enable you to make effortless changes to many aspects of your website and this is why it is important to understand how you can evolve and improve your website. And keep in mind - always be testing and improving.
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